What is the 30 Mile Meal?
The 30 Mile Meal™ project is the most local of locavore initiatives in the country. This local foods branding initiative aims to assist residents and visitors in finding local foods within a 30 mile radius of a community’s epicenter. The brand unites growers, producers, servers, and sellers under one exclusive identity in order to signal truly local food. Any food business can participate, so long as it makes or uses food or ingredients from within 30 miles of the epicenter. The project supports local food and business by creating more market opportunities for farmers, food producers, food events, and local food businesses.
The Project’s Origins
The project was launched in 2010 as a joint effort between ACEnet and the Athens County Convention and Visitors Bureau. The city of Athens, Ohio provided a perfect location for ground zero— a university town surrounded by gently rolling farmland dotted with small family farms producing a wide variety of produce, dairy and meat products. The 30 Mile Meal project began out of an effort to bring these local products to the plates of Athens’ restaurants.
Expanding to New Communities
Today, the 30 Mile Meal project has over 300 food and farm participants and enjoys thriving support in several communities beyond. The brand has taken root in communities all the way from Northeast Ohio to West Virginia. The program has created an umbrella 30 Mile Meal brand, complete with logos, taglines, signage, and collateral that each partnering community can use to promote their own piece of the 30 Mile Meal pie. The communities utilize 30 Mile Meal branding, promotional tools and collaborative marketing opportunities to create and expand revenue generating opportunities for their farmers, specialty food producers, farmers and retail markets, CSAs, local food events, and independently owned eateries and bars that feature locally sourced menus.Some communities stress farms, while others emphasize restaurants or festivals. The brand is flexible for each community.
Click here to learn more about our current participating 30 Mile Meal communities. Each site includes a searchable map to locate specific types of local food vendors, information about their participants, and contact information.
Bring the 30 Mile Meal to Your Community
If you are interested in launching a 30 Mile Meal initiative in your region, you can learn more about the process here.
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